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E-COMMERCE, SEO

Search Engine Optimisation and Shopping Carts

The process of designing a new shopping cart website isn’t just about creating a pretty design and adding your products to the system. Your online shop now needs to be found in search engines for relevant keywords to your business. This is called Search Engine Optimisation (SEO).

If you sell computer parts, you want to be able to be found in Google, Yahoo, MSN and more for terms such as laptop, 22 inch monitor, Flat panel computer screen etc etc. Without a well optimised shopping cart website the search engines will pass by your site and your sales will suffer.

Mooty Web Design created a shopping cart website for Bathroom Warehouse with an extensive SEO package targeting major keywords associated with the bathroom industry. This helped in propelling Bathroom Warehouse to no.1 rankings for keywords such as Bathroom, Vanities, Bathroom Vanities, Toilets Brisbane and more in Google.

Read our SEO Optimisation Case Study on Bathroom Warehouse for more information.

Tips for Shopping Cart SEO

To achieve the best advantage in Search Engines like Google, a shopping cart needs to have the following features.

  • Search Engine Friendly URLS
  • Title/Meta data specific to each product
  • Extensive information for each product
  • Customer Reviews

One Response to “Search Engine Optimisation and Shopping Carts”

  1. Start a new website Says:

    not only search engine friendly URLs, it will be very helpful for the SEO people if the site is already SEO friendly. and for this the designer must have some knowledge regarding how to make a SEO friendly website.

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